As a freelance writer, you should consider writing advertorials for small business owners because it offers you a chance to:
- Expand your portfolio: Creating advertorials adds diversity to a writer’s portfolio, showcasing your ability to craft persuasive content.
- Generate income: Advertorials provide freelance writers with opportunities to earn income from your writing skills, especially when working with small business owners who may have limited marketing budgets.
- Build relationships: Collaborating with small business owners on advertorials can lead to long-term partnerships and referrals, enhancing your network and reputation.
- Support local businesses: Helping small business owners effectively promote their products or services through advertorials contributes to the growth and success of local economies.
What goes into writing a good advertorial?
A successful advertorial maintains authenticity, trustworthiness, and accuracy in presenting information about the products or services it promotes. It strikes a balance between providing information and promotional content while reflecting the tone of voice of the publisher. Your goal is to help the reader stand in the shoes of the protagonist (the business owner’s client) of your story.
Here’s how to create successful advertorials:
- Gain insight into your client’s audience. Investigate the target demographic of the business owner and their perspective on your client’s product or service.
- Adopt the tone of the publisher when writing. Mirror their style and voice. For example, if your client likes Cosmopolitan, then mirror the style of prior articles published inside the magazine.
- Craft a captivating headline. Explore the publisher’s typical titles and incorporate emotional or surprising language to grab attention.
- Create a compelling introduction. Capture and maintain readers’ interest throughout the opening.
- Weave a narrative. Engage readers by narrating a story that resonates with their concerns or challenges, then illustrate how your client’s offerings provide solutions.
- Add supporting details to substantiate your assertions. Bolster the credibility and authority of your advertorial by utilizing statistics, test outcomes, and additional sources.
- Incorporate a “call to action” clincher sentence. Guide the reader on where and how to obtain the product or service.
There you have it! These simple instructions can help you become a freelance business marketing writer. They get to promote their business 📣 💼 and you get to earn 💵💰 money from your natural writing ✍️ skills while having a fun time 🎉 in your profitable side hustle. Win-Win!
You now have permission to reach out to small business owners who need marketing materials to reach their ideal clients and start earning some side hustle 💵 cash!
Yours in Success!
John W. Tanner, J.D.|M.S.
Co-founder, The Entrefluential Life
The Entrefluencer Club 